Good read. The how-to create marketing and advertising copy by step process to help everyone and particularly the newbies and entrepreneurs. The list will help you to think through the process, taking it one step at a time, rather than being overwhelmed at the big picture result desired.
Excerpt: …… in order to make the copywriting process a logical and painless operation, I devised a simple method for writing ad copy for novice writers. I called it POWER Copywriting, an acronym for the five steps in the copywriting process: Prepare, Organize, Write, Edit, and Review.
This represents years of copywriting experience boiled down to the basics. I won’t promise that this will help you create a masterpiece of copywriting brilliance. But it can help guide you toward better and more effective sales writing.
Read full article via P.O.W.E.R. Copywriting: Write simple ads in 5 steps. From Direct Creative Blog