Good read from Neil Patel – as with his KISSmetrics blog, this too is an article with lots of how-to, examples and information.
Excerpt: Selfish in that these changes will keep more people on Google’s products. Not a bad thing from a business standpoint, but from a user standpoint some of these changes impact search negatively
The selfless reason is that Google is trying to deliver more content that is based on personal signals. They are trying to take advantage of the fact that people are more likely to read or buy something if they see a friend likes it, too.
Whatever the reason for these changes, this is really good news for anyone who makes a living at creating content Let me show you the changes, and then simple ways how you can leverage each one.
Read full article via Author Rank: A Step-by-Step Guide to Dominating Search with Content Marketing. From QuickSprout