Reinventing Strategy for the Social Era – HBR IdeaCast

Small business important takeaways.

Excerpt introduction: An interview with Nilofer Merchant, author of 11 Rules for Creating Value in the Social Era. She is formerly the founder and CEO of Rubicon and has worked at Apple and Autodesk.

Download podcast here via Reinventing Strategy for the Social Era – HBR IdeaCast – Harvard Business Review.