Well, even doctors do it – and successfully! Unusual marketing challenge with results.
Excerpt: About a year ago, I introduced you to Lisa Reath, who is the business/marketing manager for a nearby medical clinic.
Lisa faces an extraordinary marketing challenge — engage customers with a medical practice, which of course is surrounded by patient privacy issues. To make things even more difficult, the practice specializes in cosmetic surgery — not a subject people usually want to discuss in a public sort of way. Add in a recession and some intense competition, and you have yourself one massive marketing mountain to climb.
Read full article via Medical practice increases revenue, conversions through content strategy. From Grow Blog