August 15, 2012 · 1:46 PM

How These Small-Time Brands Made It Big – HBR

More great takeaways  — by steps in proven branding success.

Excerpt:   For my book, Breakthrough Branding, I studied a range of entrepreneurs and their branding habits. I learned that whether you’re an established or aspiring small business owner, the best apply a bold and powerful simplicity to the branding process.

Here’s what the successful brands I studied did to execute that simplicity

Read full article via How These Small-Time Brands Made It Big – Catherine Kaputa – Harvard Business Review.

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Filed under Entrepreneurs & Startups, Marketing, Branding, Sales, Advertising, eCommerce & Social Media, Small Business

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2 Responses to How These Small-Time Brands Made It Big – HBR

  1. Stephanie (Bennis) Shirley
    August 16, 2012 at 5:49 AM

    I really like the idea of a bold but simple brand. I feel like a lot of this will also depend on the type of business and what brand approach makes the most sense given its target audience. Great post!

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