An indepth book review on Reverse Innovation. There are small business takeaways within, but the small business challenges are not directly addressed, which would make the book even more valuable. Although there are good points, too much content resembles an overview of western innovation with mention of there is a difference. Anyone read this book and care to comment?
Excerpt: Though not a new concept, “reverse innovation” is hardly straight-forward in practice. Govindarajan and Trimble’s showcasing of successful projects, Fortune 500-type best practice and essential theory in the field endeavors to lay down a modus operandi, yet one which lacks a lasting echo. In this review Jeffrey Phillips argues that despite its good intentions, the book seems to cater only to multinationals, ignoring the needs of small/mid-sized players whose drive is high, yet resources low. Reverse innovation requires a different mind-set, workflow and altogether pace for socially and economically consistent results to emerge.
Read book review via Book Review: Reverse Innovation | Innovation Management.