Recommended read for all marketing management. The how-to content with examples of content that goes viral. As the author points out, the landscape has become very crowded. To stand out in that crowd takes content skill.
Excerpt: Crafting viral content is part formula, part intuition, and part luck, but by breaking down successes as you discover them, you will become increasingly more intuitive about what will and what won’t resonate with readers. By incorporating the above elements into your content, you will set yourself up with a considerable advantage over your competitors in an increasingly crowded and noisy landscape.
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