There are some true nuggests of tips and advice here. However, the overall “flavor” of the writing is a little different. Interesting read for marketing, branding, social media
Excerpt: But, like it or not, habit-forming technology is already here. The fact that we have greater access to the web through our various devices also gives companies greater access to us. As companies combine this greater access with the ability to collect and process our data at higher speeds than ever before, we’re faced with a future where everything becomes more addictive. This trinity of access, data, and speed creates new opportunities for habit-forming technologies to hook users. Companies need to know how to harness the power of the desire engine to improve peoples’ lives, while consumers need to understand the mechanics of behavior engineering to protect themselves from manipulation.
Read full article via How to Manufacture Desire: An Intro to the Desire Engine | Nir and Far.
Reblogged this on North Jersey Small Business Forum and commented:
Strongly desired products sell very well. Creating a need and a desire for a product where one didn’t exist before can lead to blockbuster products!