The New Sales Playbook – HBR IdeaCast – HBR

In relation to previous article on subject – check out this podcast interview with a coauthor of the article “The End of Solution Sales”.

Excerpt:  An interview with Matt Dixon, director at Corporate Executive Board and coauthor of the article The End of Solutions Sales.

Listen to podcast via The New Sales Playbook – HBR IdeaCast – Harvard Business Review.