Particularly in small businesses, the launch into social media marketing and advertising has been trial and error, stop and start, and the newness of the platforms that keep changing has not helped this scene at all. Good read how-to.
Excerpt: Social media is a great medium to improve brand awareness among customers, to engage customers in exchange for long-term loyalty, and to boost product sales. But if not executed efficiently, it can prove to be a waste of money and effort. In this post, I’ll talk about the seven elements of a successful social media campaign.
Read full article via 7 Elements of a Successful Social Media Campaign | Smedio.