Even on Social Media, Marketers Must Provide Disclosure, Says Ad Group

Guys, here is a heads-up reminder — don’t forget the rules when advertising and marketing on the new social media sites.  Your responsibility and accountability extends to social media as well.

Excerpt: Advertisers who make claims about their products on social media sites like Twitter, Facebook and Pinterest need to be mindful of the fine print they use, or forget to use, in their postings.

Read full article via Even on Social Media, Marketers Must Provide Disclosure, Says Ad Group – NYTimes.com.

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Filed under Marketing, Branding, Sales, Advertising, eCommerce & Social Media

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