How to Brand Your Small Business : Marketing :: AMEX

An interview with a brand success.  Find out how he did it and takeaway ideas.

Excerpt: In order to understand how small businesses create successful brands, I spoke to Efrem Harkham, founder and chairman of Luxe Hotels, which provides both business travelers and vacationers access to the best hotels on the planet and the ability to book them.

Read full article via How to Brand Your Small Business : Marketing :: American Express OPEN Forum.