Brand Transformation on the Internet

A different perspective with defined and by example best practice of today’s marketing and branding on internet websites.   Good read.

Excerpt: The solution is first; the product or service is secondary. Most valuable of all is the ability to skip all the time-wasting, enervating detritus of shopping; to be confident that you are being directed straightaway to a better end result than you could find offline.

Read full article via Brand Transformation on the Internet.  From Strategy + Business