Read the examples given for NY Times expert handling of blogging content for brands.
Excerpt: The New York Times, one of the world’s most prestigious and respected news sources, is also a leader in branded blogging.
The Times, which separates its blog section into over 60 separate blogs, should be looked to for inspiration by brand bloggers. The design of the blogs, as well as the way they engage readers and display visuals, are what captivate readers and keep traffic to the site flowing.
A recent redesign of one of the news organization’s blogs is a great case study for brand bloggers to pay attention to.
Read full article via How Brand Bloggers Can Keep Up with the Times. From Content Strategist