Great food for thought and use. Tips and advice. Customer relations management, CRM
Excerpt: You should treat content as an asset and organize your resources to:
start thinking like a media company
understand your customer content needs
integrate across paid, earned, and owned media
Remember that digital media is the room in which you hold the conversation. It still comes down to saying, doing, or producing something valuable for your customer.
Read article and access 29 slides via Conversation Agent: The Four Types of Customer Connection and Respective Engagement Levels.