Everything is content, content, content — this article gives you some great tips of what, how and outsourcing some or all.
Excerpt: With nearly 87 percent of U.S.-based businesses planning to engage in content marketing, and another 70 percent planning to outsource at least a portion of their content efforts, how do you know if outsourcing is right for you? More importantly, how do you know what to look for?
In my opinion, there are two main reasons a small business owner should look to outsource their content marketing strategy.
Read full article via SMB content marketing 101: Outsourcing content and finding the right partner : ContentLEAD.