Small business in the world of apps. Is your apps doing justice for your business? Read this — in this game, money isn’t everything! Marketing
Excerpt: Have you ever asked yourself why your company’s smartphone app doesn’t lead the pack?
In other words, what are Citibank, American Airlines, Amazon, UPS, and Volvo doing to create engaging apps that bind the user to the company, build brand equity, and provide high exit barriers for customers (and equally high entry barriers for competitors)? Sure, those are huge corporations with vast resources, but in the world of app making, big money isn’t much of an asset. What puts those companies ahead is their effective use of both art and science in app development.
Read full article via Five Steps to Fixing Bad Apps – Robert Plant – Harvard Business Review.