Here is an interesting and tips loaded ebook for free on the subject of sales and marketing. You will have to give them your email to receive the ebook and subsequent updates.
Excerpt introduction: How The Hot New Science of Behavioural Economics Can Help You Boost Your Sales
There exists a psychological phenomenon (called The Positive Negative Asymmetry Effect) that has a powerful impact on how people think, decide and buy – and therefore on how businesses sell (or should sell).
Marketing to the Pre-historic Mind explores this phenomenon, shows you where and how it pops up in sales and marketing, and most importantly, arms you with techniques to capitalise on its power. You will learn how to tear down customer resistance, improve the response rate to your sales messages and get more people to buy your products and services.
Enter your email on their site for download via Age of Marketing » Free Ebook.
