Good tool, try it. CRM and marketing.
An Attribute Map is a highly effective tool for assessing your customers’ real needs and desires. It simplifies the complexity of your customers’ reactions to your product or service and your position with respect to competitors. Attribute maps let you clearly see where additional resources could have the greatest impact and give you objective information about the likely consequences of a move.
Read full article via The Attribute Map, Part Two — Wharton@Work July 2012.