Another great read this morning. Lots of tips, advice and examples in this article. Don’t allow your focus on content be diverted to flashes of success at the loss of your goals. Marketing and social media.
Excerpt: It’s tempting to chase viral success and create content that only produces traffic spikes and social shares. If you’re only creating content with this in mind, you may find yourself producing content that is completely unrelated to your business, not reaching the right audience, and not getting your visitors to perform the actions you hope.
Read full article via 8 Attributes of Content That Inspire Action | SEOmoz.