The author gives you useful tips in handling the toughest part of your sales call and that is the customer’s questions. Stand above the crowd with the advice how-to.
Excerpt: A critical aspect of every sales call is not necessarily what you have planned to say. Rather, it is how you handle the tough questions the customer asks you. Your question-handling ability is what separates you from the pack.
Read full article via Strategies for Answering Your Customers’ Toughest Questions – Steve W. Martin – Harvard Business Review.
