Advertising budgets are great, but what if you are a newbie, a small business owner who cannot manage an advertising budget yet? Your BRAND CAN BE BUILT with ingenuity and hard work and without advertising yet. Read example.
Excerpt: … build a brand and create demand without the benefit of a major advertising effort. The small-business owner in me champions him as an inspiration for other small businesses — the hard work does pay off.
Read full article via Building a Brand When You Can’t Afford an Ad Agency – NYTimes.com.