This is a great takeaway article for small business. See video examples and access links for more video.
Excerpt: Using social media effectively is good for your brand, no matter how big you are. There wouldn’t have been US$3.08-billion spent just on advertising on social networking sites in 2011 otherwise. A recent study by research company Millward-Brown also showed that there was a direct correlation between how successful a company is and how well it uses social media. Research from eMarketer meanwhile suggests that brands can profit dramatically from a well-executed social campaign. But if you want to stand out, you have to do something really special. The 20 pieces listed below are all special and all stand out. They also all won awards at Cannes Lions, one of the world’s biggest international advertising festivals. Every year around 9 000 registered delegates from 90 countries visit the Festival, which receives more than 28 000 entries across various spheres of advertising
Read full article, see videos and access list links via 20 brands using social media in really innovative ways | memeburn.