There is both video and article on this link. Good points made emphatically and by example. Read for tips and how-to
Excerpt: Nothing looks worse than going to a branded Facebook page or Twitter account with high amounts of fans or followers, and seeing posts that are dull and monotonous with only two or three comments. If you’re going to spend the time to drive to your social media channels, it’s important that you engage these people, not waste their time.I’ve touched on it when I said brand persona was the #1 secret to brand marketing in social media. I was hinting at it when explaining the importance of being useful. If you want to stop wasting people’s time and start getting them interested in you … keep reading
Read article here via ViDEO: Does your social media strategy lack character? | Social Media Today.