Recommended read for all entrepreneurs and small business owners. Strategy may not be what you expect.
Excerpt: Looking to build your own billion dollar enterprise? Consider this primer from James Altucher, in which the entrepreneur-author analyzes Mike Lazerow’s great success with social media leader Buddy Media. Here’s one key element of the strategy: make distribution an equity partner.
Read full article via Morning Advantage: How To Create a Billion Dollar Company – Paul Michelman – Harvard Business Review.
