Important read for all marketing and management. It is MORE than just the today’s social media push. It is the base concept of good marketing. Check out the last line in the excerpt below. As you know, if you visit the blog frequently, one of my favorite interests for leadership, management and also marketing is “why we do what we do AND why we are who we are”. I am again urging everyone, if you have not gotten into these insights and learning, do so!
Excerpt: Some might attribute this trend — the increasing use of social engagement by marketers — to the rise of online social media: Facebook, Twitter, YouTube, fan sites, and social marketing websites (also known as private-label media) created by companies themselves. But the trend represents a more fundamental change in marketing practice, linked to insights from social psychology, behavioral economics, and neuroscience and brain research
Read full article via The Social Life of Brands. From Strategy + Business