Paper is a good read for B2B companies. The pace now demands more than a simple website. Your tactics must be at least one step better than the competition.
Excerpt: Gone are the days when building a simple website and utilizing a basic online marketing tactic or two constituted an acceptable B2B marketing strategy.
In today’s increasingly crowded and competitive online marketplace, for small B2B technology companies to grasp their audience’s attention, they’ve got to cut through the noise and earn it by utilizing creative and engaging tactics that distinguish them from the competition.
The report highlights 10 successful, outside-the-box marketing tactics that have helped separate these companies from the competition. Here’s one example:
Read full 14 page paper here
http://labs.openviewpartners.com/b2b-marketing-tactics-online/?referrer=exacttarget
From Openview Partners
