Here is great advice. I think most small business can identify with the state of “what”? Information delivered with KISSmetrics usual comprehensive completeness.
Excerpt: Do you participate in so many different types of online marketing strategies that when your boss asks you which one is the most effective, you don’t know what to say? Sure it’s easy to spot the top referring traffic source in Google Analytics, but you won’t be able to say what overall online marketing method is really working as a whole unless you want to start adding up different referral sources with a calculator and then cross reference them with goals, demographics, and other data.
This is where Google Analytics Advanced Segments come into play.
Read full article via How to Find Out Which Online Marketing Strategy Drives the Best Traffic. From KISSmetris