Important and great content and tips in this article. The how-to and why of links. Websites
Excerpt: But, Google didn’t stand still or rest on their laurels in the field of link analysis. They innovated, leveraging signals like anchor text, trust, hubs & authorities, topic modeling and even human activity to influence the weight a link might carry. Yet, unfortunately, many in the SEO field are still unaware of these changes and how they impact external marketing and link acquisition best practices.
In this post, I’m going to walk through ten principles of link valuation that can be observed, tested and, in some cases, have been patented.
Read full article via All Links are Not Created Equal: 10 Illustrations | SEOmoz.