The four steps take you through benchmarking the right metrics in order to better target and execute. Good read.
Excerpt: The above process was designed to create a deeper understanding of the sales funnel and how marketing activities impact the bottom line. Most importantly, marketers must understand that evangelists drive your business and determine the future health of the company (think NetPromoter Score.) By following the four steps outlined above, you will gain insights into strengths and weaknesses of your current marketing mix and sales strategies and adjust accordingly. By measuring toward target goals over time, you will maximize the value of this exercise.
Read full article via Your guide to the new sales funnel (single page view) – iMediaConnection.com.