Pricing Lessons From the London Olympics – HBR

A pricing model with takeaway uses for small business.

Excerpt: By studying the 2012 Games and the committee’s multiyear pricing process, we determined five pricing principles that every business, whether it has a shared-value mission or not, could profitably adopt. Here are the five principles and how the organizing committee applied them:

Read full article via Pricing Lessons From the London Olympics – Marco Bertini and John T. Gourville – Harvard Business Review.