This is an article reprint from 2010, but the information is so great and so relevant today, it deserves a reprint.
Excerpt: The process of launching a new website is, for many entrepreneurs, bloggers and business owners, an uncertain and scary prospect. This is often due to both unanswered questions and incomplete knowledge of which questions to ask. In this post, I’ll give my best recommendations for launching a new site from a marketing and metrics setup perspective. This won’t just help with SEO, but on traffic generation, accessibility, and your ability to measure and improve everything about your site.
Read full article via Launching a New Website: 18 Steps to Successful Metrics & Marketing | SEOmoz.