Great advice and some how-to not land a huge advertising bomb. Always much harder to “take back” than it is to fix it BEFORE it goes out.
Excerpt: There is a growing recognition that contextual advertising is one of the most powerful targeting technologies available to publishers and advertisers. Yet, what is not well understood is the important distinction between understanding content and understanding content plus context.
Read full article via 3 steps to avoiding disastrous ad placements – iMediaConnection.com.