Innovation is not just for what you sell. Innovation needs to be a core internal action as well for systems, people and more. Good read.
Excerpt: Without innovation to its products, businesses will become stagnant and easily be overtaken by competition. Ahem-U.S. auto industry. At the same time, businesses that are only innovating products are missing a great opportunity.
Innovation is an OtterBox core value to which I would attribute much of our growth. While we’ve innovated to create industry leading protective solutions for mobile technology, we’ve innovated inside the business just as much, if not more.
Read full article via 3 Overlooked Areas Ripe for Innovation | Inc.com.