Another idea for small business expansion with a win win strategy if the two businesses are matched well.
Excerpt: The teams at Rally Software and Getty Images demonstrate the kind of business relationship that is possible, and likely necessary, to be a success in business today. Theirs is a story of co-creation. Rally is an agile project and program management technology and services company. The stock photography organization, Getty Images, needed to bring their business goals and software development process together in a real time (a key tenet of agile project management). The two companies met at the perfect time: Rally was in the process of building out its latest offerings, and it was able to get feedback early and often from Getty Images.
Read full article via http://gigaom.com/collaboration/the-value-of-co-creation/ From GigaOM
