Corporate responsibility and “do good” is more than just buzzwords. Read how this responsibility leads to good small business.
Excerpt: In their book, they lay out a framework for understanding how stakeholders think and feel about social or corporate responsibility initiatives. The authors also discuss how to build a communications strategy that raises awareness and a corporate strategy that maximizes the triple bottom line. Wharton management professor Witold Henisz spoke with two of the authors, Bhattacharya and Sen, about why caring about the social and environmental concerns of your stakeholders makes good business sense.
Read full article and see video via ‘Leveraging Corporate Responsibility’: The Stakeholder Approach to Maximizing Business and Social Value – Knowledge@Australian School of Business.