As the tools and offerings continue to change almost daily on all of the social media sites, it is more than just helpful to have the comprehensive information this kind of article can bring to the small business owner in first determining where he needs fixes or help and also where he is utilizing sources best practices already.
Excerpt: The new reporting features provide the most value when coupled with Google+. This way, community managers gain insight around off-page activity as Google Analytics and Google+ are happily integrated. Tracking off-site social activity is just one of the cool new features that community managers will be swooning over. Check out the other actionable reports outlined below and discover how businesses can best leverage them to determine the value of social media. This article will cover how to use the new social reporting features inside Google Analytics to help evaluate and measure your social media campaigns.
Read full article via How to Use the New Google Analytics Social Reporting Tool | Social Media Examiner.