Review and prediction of gamification in the business world. Article is based on indications in some major industry groups. Interesting read.
Excerpt: Mashable spoke with several gamification experts–including Richard Taylor, senior vice president for communications and industry affairs at the trade group Entertainment Software Association (ESA)–to uncover the history and future direction of gamification.
Read full article via Gamification Coming to a Workplace Near You : Technology :: American Express OPEN Forum.
