How accurate are the tools we have to measure stats? In this article reprint, KISSmetrics reviews each of the major tools and compares the good, bad and well, ugly. As ususal, KISSmetrics does a great job in comprehensive detail. Website and social media….tools
Excerpt……Back in January, SEOmoz did a test of free statistics services like Alexa, Compete, DoubleClick, and Google Trends. Their conclusion was that the visitor data provided by these services did not match their own analytics.
Does that mean all of the data provided by these sites are rubbish? Not necessarily. We have relied on these tools for competitor research for ages, so we thought we would go beyond just the visitor data and look at other key pieces of information to see if they match up with Google Analytics data. The following is what I found.
Read full article……via How Accurate are Alexa, Compete, DoubleClick and Google Trends?. From KISSmetrics
