Detailed information on how-to use one of the tools provided by Google analytics to dig deeper into the what, why and where results. Social media and websites
Excerpt…….In our recent post about finding out what online marketing strategy drives the best traffic to your website, you learned how to use Advanced Segments to see your traffic from social media, local search, and other methods of marketing. While this is a great guide to seeing your overall results, it may not answer all of your questions.
You might, instead, want to dig deeper into your Analytics to see more details. For example, you might not want to just see your incoming traffic from Twitter, but whether that traffic is the result of a particular tweet. Or you might not want to see the influx of traffic from a newsletter blast, but whether that traffic is the result of a particular banner or link in the email itself. If you want to get down to specifics, you need to start using UTM parameters for custom campaigns in Google Analytics 5.
Read full article……via Learn More About Your Traffic: How to use UTM parameters in Google Analytics 5. From KISSmetrics
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