Information provides great takeaway for small business in planning their marketing and advertising campaigns.
Excerpt…….The study provides insight into media consumption patterns across different types of devices, including tablets, smartphones, e-readers, and TVs, along with an examination of trends in media subscription services. Based on a U.S. survey of 1,890 consumers and 1,252 businesspeople “Devices, Consumption, and the Digital Landscape Study” spans four generations and five distinct age groups.
Read full article…..download full paper…….via Deloitte | Technology, Media & Telecommunications | Media & Entertainment | Devices, consumption and the digital landscape study.
