More today on today’s business worries…..how and why this is different than it used to be and some how-to advice. Marketing and advertising
Excerpt…..Brand safe. These two words have been the root cause of more lost hours of sleep for me than I care to admit. On the surface, it seems so simple — find and deliver online ads to the appropriate users on brand-safe content. Once you dig into it though, you quickly realize you’ve just peeled off the top layer of an onion — a very large onion.
Read full article…….How to ensure brand safety with RTB inventory – iMediaConnection.com.