Are you baffled on the how-to of creativity ?…..a main ingredient for successful innovation as all the learned are now telling you. Read this article…..if you are struggling, it will make you feel better ……..along the read there are some small business takeaways in applied use of the information. Leadership
Excerpt…………So-called “creativity research” is very incongruent and severely fragmented. You don’t believe me? Check it out for yourself; creativity in business is often described as a goal oriented perseverance of a visionary entrepreneur, or depicted and associated with a set of tools that every “creative professional” can use in their daily practice (see the 99%percent website run by a prominent ad agency). According to this view producing ideas is easy. Execution of those ideas is what we should worry about. Creativity research in psychology seems to be focused on “artistic”, free-association thinking; nobody tests the creativity of entrepreneurs or software designers. Researchers are ferociously debating self-made concepts (like convergent/divergent thinking), which were originally defined to establish the “science of creativity”, but ironically turned out to be not very “scientific” at all. Nowadays the public psyche is infatuated with “brain talk”, but those who understand science know that researchers are just testing the waters there…………
Read full article….via Hold Your Horses Jonah Lehrer! – Steps Towards the Science of Creativity | The Creativity Post.
