Good stats picture from 2011, providing useful takeaways for small business ……where to point budget dollars.
Excerpt………Online advertising spend topped $30 billion (coming in at $31.7 billion) for the first time in 2011, with a 22% growth rate over 2010, marking a return to pre-recession rates of growth. The Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC) today released revenue numbers for the full year of 2011, which also included the best-ever $9 billion quarter in Q4.
For the first time, spending on Internet advertising has surpassed that on cable television, with both national and local revenues accounted for. And cable television is one of the only categories showing positive growth besides online.
Read full article…..via IAB & PwC: Online Ad Spending Resumed Pre-Recession Growth Rates In Record 2011. From Marketing Land