Are you moving into the mobile market with apps for your brand? If not you should be — however, as can be expected with new technology….there are cautions, the right way and the wrong way.
Excerpt…….Keeping pace with the shift to mobile apps is becoming increasingly complex. Marketers must understand the needs of their end user, the different platforms available and the strengths and weaknesses of each—as well as their technical limitations—to create a meaningful user experience.
Read full article…..via Navigating the inherent challenges of creating a mobile app – Mobile Commerce Daily – Columns.