Recommended read if you are a global small business or hope to be …..
Excerpt………Though large conglomerates and multinational corporations might be well schooled in conducting business overseas, the barriers to entry can be surprisingly high for small and medium-sized firms trying to gain a foothold abroad…and not just financially. Many of the problems that smaller companies face in trying to expand internationally lie in understanding a country’s social and cultural nuances.
Read full article……via Pitfalls To Watch For When Conducting Business Abroad – Forbes.
