If your small business is based on services…….read this for how-to change your fees. Revenue
Excerpt……..Pricing is a moving target partly because it doesn’t happen in a vacuum. Consumers are hurting, and the suspicion that the system might be rigged against us is growing. Companies who want to survive the volatility must tread carefully to maintain customer trust. Very little undermines that trust faster than seemingly arbitrary changes to our original contracts, particularly when those changes cost us money.
In short, fees can work, but they must be designed thoughtfully, with an appreciation for nuance and the humanity of customers
Read full article…….via How to Charge a Fee (Without Starting a Customer Rebellion) – Frances Frei and Anne Morriss – Harvard Business Review.
