Good information and as expected from KISSmetrics detailed. Data management, social media and analytics.
Excerpt……….want to dig deeper into your Analytics to see more details. For example, you might not want to just see your incoming traffic from Twitter, but whether that traffic is the result of a particular tweet. Or you might not want to see the influx of traffic from a newsletter blast, but whether that traffic is the result of a particular banner or link in the email itself. If you want to get down to specifics, you need to start using UTM parameters for custom campaigns in Google Analytics 5.
Read full article……..via Learn More About Your Traffic: How to use UTM parameters in Google Analytics 5. From KISSmetrics