Entrepreneurs and small business owners…. here is an article that addresses 10 steps to follow as beginners in building brand on social media……
Excerpt…….So you’ve made the resolution that in 2012 you are finally going to “get into” social media and use it to build a brand for you or your business. But you’re not a geek and you’re not with a big corporation that already has a social media team or a fairly savvy marketing department. For you, time is of the essence. You don’t have all day to give to this endeavor, which is why you haven’t done it already. So here’s what to do in 10 easy steps:
Read full article…..via 10 Brand-Building Steps For Beginners | Fast Company.
A well composed to-do-list on the social media for start-ups or beginners in digital marketing or social media!
Still I have to say, that I would be more satisfied now (i.e. my experience would have been better), if the title and the content would have had a better match. Not because of the slight disorientation these ‘huge titles’ sometimes cause (here it wasn’t really a problem), but the REAL brand building steps, the 10 most important ones for beginners, start-ups, new businesses, etc., would have been a much more interesting read than an article ‘just on social media’.
As we all know, social media is just a tip in the iceberg on how you can go on to develop your brand from the scratch. An important, potentially inexpensive and effective if done right, but still just a tip of the ice berg.
How a big of a tip of that iceberg it is, of course, depend on the business in question. The ‘laws’ or priorities on how you should go by building your brand are quite different in food retail than in consulting, FMCG branded goods, online clothes store or in banking to give a few examples. There are similarities, but given the business environment there are some very important difference. Even ‘just’ distribution or target market (B2B vs. B2C, the width of your distribution (city-based, national, international), etc.) bring significant changes to the set of priorities you should have.
That list is a list worth composing and a list worth reading. That was the list I though I would get at least a glimpse of based on the title of the article. That is a list on brand building worth publishing and discussing in more depth. The tip of the iceberg is just the tip of the iceberg, no matter how shiny it is.
Br,
Jussi P.
http://theoutsideviewblog.com