Good read and tips……..it is probably time you took a good look at your elevator pitch….does it do what you want it to do in 118 seconds? Marketing and sales
Excerpt…….Start your 118 with a rough draft. Then, do another draft. Then, put it down for a while and come back to it. Does it still ring true? Repeat the process. When you finally arrive at a 118 that best suits your business, you’ll know it. The vibe will be there. It’ll feel good rolling off your tongue. You’ll wake up in the morning reciting it and go to bed at night doing the same thing.
Read full article…..via Why You Need a Better Elevator Pitch – Jeffrey Hayzlett – Harvard Business Review.